IATA announced global passenger traffic results for January 2015 showing 4.6% traffic growth compared to January 2014. This represents a slower start to the year compared to 2014 full-year growth of 5.9%. January capacity rose 5.2% and load factor slipped 0.5 percentage points to 77.7%. European carriers’international traffic climbed 5.0% in January compared to the […]

Strategies and Movements within the Industry

Air France and Air Antilles have signed a codeshare agreement to partner on the offer of six new destinations in the Caribbean. CaribbeanJournal Air Canada launched a cross-media marketing campaign in France to promote its twice-daily Montreal and Toronto flights this summer. Tourmag Vueling, a Spanish airline, and American Airlines, announced a new connection agreement […]

Viral Marketing

Air France – New Air France Safety Demonstration. More and more airlines are using the safety video as a great marketing and branding opportunity. Air France’s new safety video reflects the “chic” image of the company. OneMileAtATime Etihad Airways – Flying Reimagined. The airline’s new global brand campaign starts with a television ad, featuring Nicole Kidman as […]

Program, Product & Service Updates

Transat unveiled the Experience Transat blog, which is intended as an up-to-date guide that’s open to the world, facilitating trip planning and making vacations accessible for travellers. Bloggers and journalists of many different backgrounds and specialties will share their personal experiences and practical tips while covering all things travel, from fashion to gastronomy and the […]

Strategies and Movements within the Industry

Transat A.T. Inc. posted revenues of $788.6 million for the quarter ended January 31, 2015, compared with $847.2 million in 2014, a decrease of $58.6 million, or 6.9%. The Corporation recorded an adjusted operating loss of $35.8 million, compared with $23.9 million in 2014; and a net loss attributable to shareholders of $64.3 million, compared with $25.6 million in 2014. Before non-operating items, Transat reported an adjusted net loss of $32.4 million in […]

Program, Product & Service Updates

Air Transat will be offering a new snack box to Option Plus passengers flying to Sun destinations and the U.S. As of June 1 this new feature, which will be replacing the virtual Bistro credit, will improve the inflight service by providing a selection of nutritious snacks for all tastes. Transat media room Air Transat is […]

Program, Product & Service Updates

Air Transat is acquiring new fuel-efficiency software. Developed by Swiss company Aviaso, the software will make it possible to measure the impact of the company’s fuel-management initiatives more efficiently. Transat media room Transat informed its agents of a change regarding the payment of its departure tax. For all bookings made from Mar. 1 onwards, with returns from […]

IATA announced global passenger traffic results for the full year of 2014 showing demand rose 5.9% compared to the full year of 2013. International passenger traffic rose 6.1% in 2014 compared to 2013. Capacity rose 6.4% and load factor slipped 0.1 percentage points to 79.2%. North American airlinessaw demand rise 3.1% in 2014 over 2013. […]

Program, Product & Service Updates

Sunwing is launching a new flight service from Charlottetown to Holguin, starting on Feb. 17. TravelWeek Sunwing Vacations will add four new summer services from Calgary. The airline will be offering two new direct flights to Cayo Coco and Cayo Santa, Cuba departing each Wednesday and Thursday. Direct weekly flights to Los Cabos are also being […]

Program, Product & Service Updates

Sunwing Vacations commenced two new flight services from Greater Moncton to Orlando and Cayo Coco on Feb. 13. On Feb. 17, Sunwing will also begin offering service from Charlottetown to Holguin. PaxNews.com WestJet has announced 2 new routes, one for the mainline and the other for regional subsidiary Encore. The carrier launched a weekly seasonal non-stop […]