PhoCusWright Reports - Réseau de veille en tourisme

To obtain a copy of these reports, please contact Marina Colton: Marina.Colton@transat.com

Phocuswright’s Destination Unknown: How U.S. and European Travelers Decide Where to Go 2014 delves into the leisure travel destination selection process and provides insight into key motivating factors, preferences regarding offline and online information sources, and websites and apps used by travelers in the U.S., France, Germany and the U.K.

Phocuswright’s Share This! Europe: Private Accommodation and the New Rental Travelerprovides deeper insight into European rental travelers – to assess who they are, how they travel, what they want, and how they shop and book. This study examines the potential overlap between the rental and hotel markets, including the extent to which renters consider and stay in hotels, as well as whether non-renters consider private accommodation.

Mexico’s sound economic future will give rise to a burgeoning middle class with the appetite and budget for exploring new destinations. With relatively low online travel penetration and a large population, it is a market of untapped promise. Mexico accounts for 30% of the total Latin American travel market, second in share only to Brazil. However, Mexico is expanding faster than Brazil and could overtake the country as Latin America’s largest travel market in the next decade.

Despite a suffering infrastructure and macroeconomic difficulties, the Brazilian travel market still manages modest growth in most segments. After election season, growth is projected to pick up even more through 2016 – about 6% annually. Brazil makes up 38% of the total Latin American market and accounts for 45% of the region’s online bookings.

Spain’s hotel market is a dynamic mixture of established chains with little to no innovation with new online tools for distribution and marketing, and younger chains with the technology savvy to experiment with different options to grow their business. These newer, more agile chains are digital natives and they command a larger share of online bookings than the national or European average. Phocuswright’s research explores these trends in distribution, marketing and the use of technology practiced by this rising class of young and digitally oriented segment of hotel chains.

Phocuswright’s Traveler Technology Survey 2014 helps travel companies navigate the still-rapid changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership and purchase intent and tracks general trends in mobile web activity. The research provides rich insight into multi-device travel planning behavior across destination selection, shopping and booking and provides an in-depth look at how travelers use social platforms and mobile devices before, during and after their trips.